HOW ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING ARE DISRUPTING THE DIGITAL MARKETING SPACE.

Artificial intelligence and machine learning have played a key part in the tremendous success in the digital marketing space. These innovations have enhanced productivity, accuracy, efficiency and have made rapid personalization of digital deliveries a reality.

Machine learning and AI can be programmed to perform extremely complex tasks based on the data brands have access to.By analyzing online behaviors and other relevant data, brands can fully utilize this real-time information to accurately recommend products or links, serve up ads in very timely moments, and effectively tighten marketing budgets while increasing conversions.

Here are some ways artificial intelligence and machine learning are disrupting the digital space:

1. VOICE SEARCH

Artificial intelligence and machine learning have facilitated the ease with which users conduct voice searches. These AI-powered assistants are created to understand user’s intent and differentiate between questions, thereby providing swift and accurate answers to user’s queries. This enhances customer experience since customers can effortlessly search in a natural conversational manner. Brands also utilize AI-enabled voice search to consistently driving organic traffic.

2. CUSTOMER SERVICE

Artificial intelligence has disrupted the customer service space with the latest innovations such as AI-powered chat box which provides 24 hours automated customer support. Chat boxis programmed to respond to multiple customer requests at the same time and also respond swiftly to customer’s frequently asked questions.

Furthermore, Chatbox eliminates repetitive conversation by retaining customer’s data, thereby enhancing customer experience, increasing engagement and leading to an overall increase in conversions rates.

3.CONTENT MARKETING

Creating relevant content based on user’s data is crucial to the success of any Content Marketing campaign. Artificial intelligence and machine learning provide brands with real-time information about consumers’ preferences, their behavior, and search for information. This enables brands scale up their content marketing by launchinghighly customized content campaigns.

High scale AI-powered content strategy tools effectively make customized content production faster and more efficient, thereby facilitating connection with target audience and consistent generation of leads.

4. DIGITAL ADVERTISING

Artificial intelligence and machine learning have successfully disrupted Digital Advertising with a more efficient and personalized performance. AI has enabled Brands to fully maximize their marketing budget since Ads are now displayed based on relevant users’ preferences, interests, and purchasing behavior. This increases the chances of conversion and enhanced the performance of the Ads in less time. AI also provides real-time feedback which could be used to improve the Ads campaign.

5. EMAIL MARKETING

Artificial intelligence and machine learning utilize consumer’s data to help brands send automated emails which are timely, hyper-relevant and personalized. This ensures that emails are opened and clicked more frequently, thereby increasing visits and revenue of brands. It also helps brands create personalized product recommendations in the email body based on customer’s data.

Artificial intelligence and machine learning effectively categorize customers based on their behavior, interests and their interactions with the business, then also determines the frequency of emails to drive engagement and increase conversion rates.

CONCLUSION

In such a competitive digital market place, consistently leveraging on the immense benefits Artificial intelligence and Machine learning offers is what would give brands the competitive advantage that would be crucial to their growth. If you need help utilizing Artificial intelligence in your digital marketing campaigns. Contact our Digital Marketing experts at Webhoster today.

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